The Grom Blog
Everything you need to know about influencer marketing in the Balkans.
What is Grom Agency?
The first Franco-Balkan influencer marketing agency, founded in 2025 in Paris. We select, we manage, we deliver.
How much does an influencer campaign in the Balkans cost?
Custom pricing, structurally 3 to 5 times cheaper than an equivalent French activation.
Why activate Balkan markets for a French brand?
3.7 million Instagram users in Serbia, costs 3 to 5 times lower, and no French agency positioned. A unique first-mover advantage.
Which creators work with Grom Agency?
Selected creators from 19K to 134K followers, over 900,000 accounts reached per month, and collaborations with Samsung, McDonald's, NYX and DM.
How does a campaign with Grom Agency work?
We handle the entire process: selection, negotiation, briefing, validation and detailed reporting.
Which industries work with Grom Agency?
Beauty, hair care, skincare, nutrition, lifestyle, fashion and wellness: any product adaptable to a young, connected audience.