Test the Balkans with our local creators, without spreading yourself thin
One simple collaboration, one promo code, results you can actually read. Our team handles the brief, the contract and the publication in French, English and Serbian.
Why the Balkans
Serbia, Croatia, Bosnia and Herzegovina, Montenegro, North Macedonia: a young market, very active on Instagram, still little explored by French brands.
3.7 M Instagram users
In Serbia alone, a connected audience that listens to the creators it follows every day.
Very strong engagement
Creators’ communities react, comment and share: a single piece of content generated 5,174 entries on our latest campaign.
A market still waiting for French brands
Your brand can get noticed faster than on a saturated market.
The whole region reached
Our creators also reach the neighbouring countries: Serbia, Croatia, Bosnia and Herzegovina, Montenegro and North Macedonia.
How a test works
Four steps, one point of contact.
- 1
You present your product
A 15 minute call to understand your brand, your target and what you want to learn from the market.
- 2
We choose the creators
We select the profiles whose audience matches your product, after checking that audience.
- 3
We run the collaboration
Brief, contract in Serbian, product shipping, content approval and publication.
- 4
You read the results
Sales through a promo code, views, interactions and followers gained, so you can decide what comes next.
Which products?
Beauty and cosmetics
Skincare, makeup, fragrance: a sector with a strong presence on Instagram.
Food and drinks
Products to taste, show and share, easy to put on camera.
Fashion and accessories
Creators who showcase looks and build desire for new brands.
Frequently asked questions
Why test the Balkans before launching a brand?+
Creators’ communities there are very engaged, and in Serbia alone 3.7 million people use Instagram. A first test shows whether the product appeals before you commit a larger budget.
Do I need to speak Serbian to work with Balkan creators?+
No. Our team is based in Paris and Belgrade. We talk to you in French or English, to the creators in their language, and we handle the brief, the contract and the publication.
How do you measure the results of a collaboration?+
Each collaboration can be linked to a dedicated promo code. You see the sales actually generated, on top of views, comments and followers gained.
What budget should I plan for a first test?+
The Gromkulator gives you an instant estimate based on the type of content and usage rights. Then write to us to agree on a simple test suited to your product.
Can my product be shipped to the Balkans?+
In most cases yes. We check shipping, delays and the rules that apply to your product category (cosmetics, food, fashion) with you before launching the collaboration.
Ready to test the Balkans?
Estimate your campaign in two minutes, then let us talk for 15 minutes about the test that makes sense for your brand.