Is your cosmetics brand ready for the Balkans?
5,174 entries and 808 new followers in 10 days with a single Serbian creator. Test your product before your competitors do.
Why launch now
Every month without a test is another month in which another brand takes the spot.
A market still waiting for French brands
The first ones to arrive get known without having to outspend the noise of competitors.
Very strong engagement
Creators’ communities react, comment and share, across the whole region: Serbia, Croatia, Bosnia and Herzegovina, Montenegro and North Macedonia.
Recent proof
Our latest beauty campaign generated 5,174 entries and 808 new followers in 10 days, with a single piece of content.
The holidays are coming
A parcel shipped to the Balkans can be held at customs. To be visible at the end of the year, preparation has to start now.
What we check before launching
These points make the difference between a useful test and a wasted budget.
The real audience
Followers’ countries, women and men split, interactions. A badly targeted audience is expensive, we spot it before signing.
Product logistics
Shipping, customs, packaging. We anticipate the blockages we have already met.
The content mechanic
A simple mechanic gets more people to take part. Every extra step loses participants.
How a beauty test works
- 1
15 minute call
Your product, your target, what you want to learn from the market.
- 2
Creator selection
Beauty profiles whose audience matches your target, checked before the collaboration.
- 3
Brief, contract, shipping
We handle the brief, the contract in Serbian and the product logistics.
- 4
Publication and review
10 days of tracking: entries, followers gained, sales through a promo code if your website allows it.
Frequently asked questions
Can my cosmetics product be sold or shipped in the Balkans?+
It depends on your product and your distribution route. Before launching, we check shipping, customs delays and the rules that apply to your category with you. On our first campaign a parcel was held at customs: we anticipate this from the start.
How do you choose the creators?+
We check the real audience before proposing a profile: followers’ countries, women and men split, responsiveness. An account with many followers but an audience that does not match your target brings no results.
What results can I expect?+
We do not promise any figure. On a 10 day giveaway with one creator, a cosmetics brand got 5,174 entries and 808 new followers. Each brand and each product gives a different result, which is why we start with a test.
Do I need a local distributor to start?+
Not for a first test. An awareness or first sales test can be done before choosing a distributor. The results then help you negotiate with them.
What budget should I plan?+
The Gromkulator gives you an instant estimate based on content and usage rights. Then we agree on a simple test together.
Ready for your first test in the Balkans?
Estimate your campaign in two minutes, then let us talk for 15 minutes about the test that suits your product.